Addition Of WCAR Puts NBC Sports Radio At 284 Affiliates
July 22, 2013 at 4:47 AM (PT)
The addition of BIRACH Sports WCAR-A (NBC SPORTS RADIO 1090)/DETROIT as an affiliate of NBC SPORTS RADIO (NET NEWS 7/15) has pushed the network's lineup to 284 affiliates. As ALL ACCESS previously reported, WCAR added NBC SPORTS RADIO and rebranded on JULY 15th after losing the ESPN RADIO affiliation, which market rumors have possibly heading to crosstown GREATER MEDIA AC WMGC (TODAY'S 105.1).
“It’s an exciting time for us as we rebrand to NBC Sports Radio – in fact, we have already received tremendous feedback from our listeners and the reaction on social media has been terrific,” said WCAR PD MARK WILSON. “It is a great addition for DETROIT, which is home to some of the most passionate sports fans in the country.”
“As we near a major milestone, adding our 300th station to NBC SPORTS RADIO, we couldn’t be happier to be so tightly affiliated in such an important market like DEROIT,” said DIAL GLOBAL EVP/GM CHRIS CORCORAN. “We look forward to bringing amazing, full-throttle sports talk to the MOTOR CITY."
“A sports-rabid town like DETROIT deserves the very best in sports radio,” said NBC SPORS VENTURES SVP ROB SIMMELJKAER. “We think our lineup will be a great fit.”