B96 Chicago Becomes JT96
July 22, 2013 at 9:39 AM (PT)
JUSTIN TIMBERLAKE & JAY Z's LEGENDS OF SUMMER TOUR arrives at CHIGAGO's SOLDIER FIELD later tonight (7/22). In anticipation, CBS Top 40 WBBM (B96) has morphed into JT96.
The station has changed the look of its B96.com website (from 10a-8p), including its icons on FACEBOOK & TWITTER. Additionally they're running "JT96" sweepers, promos, top of the hour ID's, stopset breakers and making sure to include five to six JUSTIN songs each hour.
APD/MD ERIK BRADLEY told ALL ACCESS, "JUSTIN and his management are aware of this and they’re beyond thrilled. Whether or not we receive some social media love from JUSTIN today (fingers crossed) we don't know. But either way, it’s a good example of a Top 40 station reflecting Pop culture on a very big scale. I’m excited to present this today and hope our audience will be just as excited to hear it."
Check it out here.