Dan Kruchkow Promoted To CMO And Head Of Digital Strategy At Crush Management
July 24, 2013 at 12:15 PM (PT)
CRUSH MANAGEMENT Head of Digital DAN KRUCHKOW has been promoted to CMO of the company, in addition to his current responsibilities as Head of Digital Strategy. KRUCHKOW joined the team at CRUSH MANAGEMENT in 2008 after an 11 year run at ISLAND DEF JAM and UNIVERSAL, leaving as SVP/Global Digital Initiatives.
At ISLAND DEF JAM, KRUCHKOW spearheaded all aspects of digital rollouts for superstar artists including JAY-Z, KANYE WEST, RIHANNA, THE KILLERS, MARIAH CAREY, FALL OUT BOY, RICK ROSS, BON JOVI and many others. He was also a key player on the team that developed VEVO. He now oversees the marketing department at CRUSH that includes a staff handling digital marketing, sales, synch, creative, radio and more.
CRUSH MANAGEMENT co-owner BOB MCLYNN said, "DAN was the best digital guy we had ever worked with back when he was at IDJ. With that background he has grown into one of the best overall marketing guys in the business. He and his team have helped take CRUSH from a management company to an overall music company."