American Urban Radio Networks And Entravision Solutions Form Joint Sales Agreement
July 24, 2013 at 2:05 PM (PT)
AMERICAN URBAN RADIO NETWORKS (AURN) , the largest African American owned radio network company in AMERICA and ENTRAVISION SOLUTIONS, a national sales and marketing organization specializing in Spanish-language media platforms, including radio, online and mobile, announced a joint sales agreement and the introduction of the VIDA URBANA RADIO NETWORK (VURN).
VURN is a new radio network combining AURN’s 300 urban affiliates with over 300 of Entravision’s Spanish-language radio stations along with the respective companies’ web platforms, and is the largest multicultural, multi-media platform reaching both the African American and Latin audiences in the US. Additionally, the sales organizations from both companies will collaborate to develop new business opportunities among radio and non-radio advertisers for VURN under the agreement.
“With minorities representing 35% of the country’s total population and African Americans and Hispanics accounting for 32% of all minorities. It is imperative that we educate the advertising community about the importance of reaching the African American and Latino communities,” said HOWARD EISEN, AURN Pres/Network Sales. “Through this partnership, we will increase our presence in the marketplace and provide the advertising and marketing community with new opportunities for reaching this growing diverse audience.”
“Our partnership with AMERICAN URBAN RADIO NETWORKS reflects our commitment to further strengthen our growing sales and marketing platforms,” said WALTER F. ULLOA, Chairman/CEO of ENTRAVISION. “With the creation of VURN, we are leveraging the strength of both the ENTRAVISON and AURN networks to create a truly unique national marketing platform for advertisers, which will allow them to directly reach Latin and African American consumers.”