XOCL Adds 'El Genio' For Mornings
July 26, 2013 at 3:35 PM (PT)
MVS Regional Mexican XOCL (DIEGO 99.3)/SAN DIEGO inks MEDIA LATINO COMMUNICATIONS syndicated program EL SHOW DE ALEX “EL GENIO” LUCAS for mornings.
“ALEX LUCAS is one of the most popular talents in Spanish-language radio today," remarked MVS GM FERNANDO PADILLA. "We feel that having him on in morning drive on XOCL will be a game-changer for SAN DIEGO’s Hispanic community. The “EL GENIO” show represents a fresh, creative alternative for this market. Our timing is great … people are looking for change and “EL GENIO” stands to connect in a big way."
Currently, “EL GENIO” is syndicated in 46 markets, including LOS ANGELES, LAS VEGAS, and EL PASO, among others.