News 92 FM, KGOW Partner To Swap News, Sports Updates
July 30, 2013 at 12:56 PM (PT)
RADIO ONE News KROI (NEWS 92 FM)/HOUSTON and crosstown GOW Sports KGOW-A (YAHOO! SPORTS RADIO 1560) have inked a "content exchange" agreement under which NEWS 92 FM will provide news updates, initially at nights and on weekends and later around the clock, for KGOW, which will in return offer sports updates twice an hour weeknights and weekend mornings for NEWS 92 FM.
RADIO ONE Regional VP DOUG ABERNETHY said, “Research suggests that news and sports stations have shared listener bases, so this makes sense for both stations. We have the best newsgathering and reporting resources in the city, and YAHOO! SPORTS RADIO 1560 enjoys an equivalent reputation in the world of sports. We’re leveraging our respective strengths so that the NEWS 92 FM listener can get a quick sports update from YAHOO! SPORTS RADIO 1560, and their listeners can get top flight news from NEWS 92 FM.”
GOW MEDIA CEO DAVID GOW added, “NEWS 92 FM has an excellent team of news reporters. We think this is a chance to offer a high quality, dependable news product to our listener base and keep them at our station longer. We are also excited to offer our sports updates to listeners at NEWS 92 FM. Our plan is to make YAHOO! SPORTS RADIO 1560 their destination when they want to hear more about what is going on in the world of sports.“
Both ABERNETHY and GOW said that the deal will not affect staffing levels at either station.