The Tide Expands Into Norfolk-Virginia Beach
August 1, 2013 at 3:59 PM (PT)
LOCAL VOICE MEDIA (formerly DAVIS MEDIA) has expanded the reach of Triple A WTYD (THE TIDE)/WILLIAMSBURG, VA with the purchase of WXTG 102.1 FM and 1490 AM from RED ZEBRA in NORFOLK-VIRGINIA BEACH.
The AM will continue as a Sports station for now, airing WASHINGTON NATIONALS baseball through the rest of the season; it will also be the WASHINGTON REDSKINS affiliate during the 2013 season. The FM signal will begin to air the same music programming as WTYD with customized local commercial and promotions
LOCAL VOICE MEDIA, with Pres./CEO TOM DAVIS, has owned and operated the WILLIAMSBURG-based THE TIDE on the VIRGINIA PENINSULA since 2005. The investor group includes GRAMMY AWARD-winning musician BRUCE HORNSBY -- a WILLIAMSBURG native -- and BLUE HERON CAPITAL of RICHMOND.
The expansion of THE TIDE will cover the listening market from northern NORTH CAROLINA to just south of RICHMOND and all the way to the EASTERN SHORE.
“TIDE listeners are sophisticated music lovers who understand that many of the most successful artists get their start with our format when the mainstream stations are too afraid to introduce something new,” DAVIS said.
Because the company is locally owned, there’s a strong emphasis on “being local” with its listeners and advertisers. Making that “hometown connection” between the company’s consumers and clients keeps the focus on growing local businesses, which in turn helps to grow the local economy – where LOCAL VOICE and its clients live, work and like to play.
LOCAL VOICE MEDIA began in WILLIAMSBURG and also includes Classical 107.9 BACHfm, an online-only daily newspaper WILLIAMSBURG YORKTOWN DAILY (known by the shorthand WYDaily.com) and the Save30 Store for discounted gift certificates to local businesses.
LOVAL VOICE MEDIA specializes in combining online newspapers powered by their hometown radio stations, which led to its expansion to WILMINGTON, N.C., with a five-station cluster and the online daily PORT CITY DAILY (PortCityDaily.com); and to COLUMBIA, S.C., with two radio stations and the launch of the online COLA DAILY (ColaDaily.com) in the next several weeks.