Dickey Broadcasting Inks Partnership with IMG College For Georgia Tech Shows
August 2, 2013 at 10:22 AM (PT)
GEORGIA TECH athletics will get a more prominent position on DICKEY BROADCASTING CO. Sports WCNN-A-W229AG (680 THE FAN)/ATLANTA in a promotional and entertainment partnership between DICKEY and rights holder IMG COLLEGE. DICKEY sister company CUMULUS News WYAY (ALL NEWS 106.7FM) is the radio flagship for the YELLOW JACKETS. The deal puts football coach PAUL JOHNSON and men's basketball coach BRIAN GREGORY's shows on THE FAN, and a daily TECH segment on THE FAN and sister Sports WFOM-A (1230 THE FAN 2) and Sports WIFN-A (1340 THE FAN 3). THE FAN will also air TECH's football game at CLEMSON on NOVEMBER 14th.
"Our partnership with THE FAN's three stations, along with our current agreement with ALL NEWS 106.7FM, better positions GEORGIA TECH Athletics within the metro ATLANTA community," TECH Athletic Director MIKE BOBINSKI, who will also have a weekly show on THE FAN, said. "It aligns us with the dominant sports radio station in the region, and gives our fans more options to listen to our games, weekly radio shows and additional programming on multiple and powerful stations."