Entercom Renews Ratings Deals With Arbitron
August 5, 2013 at 5:46 AM (PT)
ENTERCOM and ARBITRON have renewed their agreement for PPM and diary ratings, with what the parties describe as "multi-year, multi-market renewals."
“ENTERCOM is an industry leader and shares ARBITRON’s commitment to helping radio demonstrate its value to advertisers as a vibrant and growing medium,” said ARBITRON Pres./CEO SEAN CREAMER. “Our two companies have enjoyed a long and collaborative relationship and we will continue our joint efforts to demonstrate the strength of Radio within the expanding media landscape."
“We look forward to expanding our partnership with ARBITRON as we continue to identify opportunities that grow our radio platform and make us more attractive to our listeners and our customers,” said ENTERCOM Pres./CEO DAVID FIELD. “We plan to continue to collaborate with ARBITRON to demonstrate the incredible value of radio, to ensure broadcasters get full credit for their audiences and to enhance the high return to marketers on their advertising investment.”