Sony Music Nashville Partners With Quu Interactive
August 6, 2013 at 7:02 AM (PT)
SONY MUSIC NASHVILLE has partnered with QUU INTERACTIVE, a SEATTLE-based media technology company, to utilize its "LINER NOTES" network of radio stations to complement station airplay with timely artists information in real time. The system launches TODAY (8/6).
QUU's customization enables SONY to pre-program and geo-target information on local tour dates, media appearances, album releases and more.
“QUU’s service provides an enormous promotional opportunity for our artists and the label to customize and geo-target an artist’s message with a 360-degree approach, bringing together the full fan experience of albums, tours, artist offerings, and information in a new and innovative way utilizing the outstanding reach of radio,” said SONY MUSIC NASHVILLE Chairman/CEO GARY OVERTON. “Now, as consumers listen to KENNY CHESNEY, MIRANDA LAMBERT, BRAD PAISLEY and CARRIE UNDERWOOD on their car radios, one of the main points of radio airplay, we have the ability to inform them about where to see or hear from their favorite SONY MUSIC NASHVILLE artists next.”
“QUU’s technology provides a solution for artists and broadcasters to communicate more directly with the consumer by effectively using radio’s nationwide reach to target consumers at the right moment with the right customized message,” added QUU Pres./CEO JOE HARB. “Radio is already a vital part of the music industry, and providing labels with the technology to message on this additional platform tied to radio enables them to super-serve their artists and their artists’ fan bases.”
Click here to watch a video and learn more about the partnership.