This Week's Merge: There's A Difference In 'Doing Social' And 'Being Social'
August 7, 2013 at 4:13 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Mediocre social communication is as brand erosive as a bad on-air break. Over time, the audience becomes fatigued and unmoved -- passive fans.
"And there is no value in a passive social fan base.
"So beyond paying attention and acknowledging fans, we also need to assess the content we create and/or curate. It requires much more effort than most brands invest in the space right now and MERGE this week shows why."
MERGE is dedicated to assisting radio in the digital and social space.