Cox Media Group Partners With LDR Interactive To Launch New Interactive Mobile Music App Named Gruvr
August 7, 2013 at 5:47 AM (PT)
COX MEDIA GROUP is rolling out a new interactive mobile app on 33 music stations this summer through a partnership with LDR INTERACTIVE. The iPHONE, iPAD and ANDROID apps will provide listeners with a real-time interactive experience featuring live audio streams from their favorite music stations, voting for the songs they’d like to hear next, an ‘open mic’ feature allowing them to create a high quality dedication in their own voice, and extensive integration with FACEBOOK and TWITTER.
CMG stations in ATHENS and ATLANTA, GA, DAYTON, JACKSONVILLE, LONG ISLAND, MIAMI, ORLANDO, SAN ANTONIO, TAMPA and TULSA started introducing the apps to their listeners beginning in JUNE. All 33 radio CMG stations will have the new apps by mid-AUGUST.
"These best-in-class new apps extend our brands to listeners no matter where they are or what they are doing," said CMG EVP/Radio KIM GUTHRIE. "Listeners can make decisions regarding our programming and have on-the-go access to their favorite radio personalities. In addition, our apps have some pretty cool features that expand our brands beyond what we can do on the air, building a better relationship with our listeners."
"We are proud to have partnered with COX MEDIA GROUP in this first mobile app development project working closely with KIM GUTHRIE, STEVE SMITH, RICH REIS and the CMG management team," said LDR Pres./CEO DANIEL ANSTANDIG. "CMG previously adopted our LDR.1 and LDR.Takeover platform technology at the majority of its radio stations. Last year, we set up a joint task force to conceive of a next generation mobile app that would help provide radio stations with a turnkey strategy to fully engage with their audiences in a very personal way. Today, we are formally launching that app which rivals and surpasses other popular streaming music apps with the added advantage of integration into consumers’ favorite local broadcast brands. We are proud that CMG is the first in the world to introduce it to their loyal radio listeners."
The new app, called GRUVR, is actually a family of applications -- iPHONE, iPAD and ANDROID that LDR describes will "zoom broadcasters into the future by transforming mobile devices into live interactive portals for radio brands. When a consumer clicks on the GRUVR app for their favorite radio station, the live audio stream begins automatically and their interactive experience starts. The new apps feature complete social integration with FACEBOOK and TWITTER, allowing users to share songs with their friends and notify them of a song they have dedicated to them. It also allows listeners to win badges for using the app -- local stations can design new badges anytime to reward listeners for voting on a particular song or artist, for making an open mic recording or using the app during a certain time of day."