SiriusXM Adds beIN Sport Soccer Coverage
August 9, 2013 at 7:30 AM (PT)
SIRIUSXM RADIO has inked a deal with AL JAZEERA's beIN SPORT to air the cable network's live English-language play-by-play of international soccer. Included are matches from SPAIN's LA LIGA, ITALY's SERIE A, and FRANCE's LIGUE 1. Matches will air in English and, in addition, a Spanish-language beIN SPORT EN ESPANOL channel is launching on the SIRIUSXM Internet Radio platform online and via smartphone app on AUGUST 15th.
“We’re thrilled to work with beIN SPORT to deliver our subscribers more of the world’s best soccer and we’re particularly pleased to make this programming available to our listeners in both English and Spanish,” said STEVE COHEN, SIRIUSXM’s SVP/Sports Programming. “The addition of LA LIGA, SERIE A and LIGUE 1 play-by-play further enhances our already abundant soccer programming and gives our listeners direct access to the world’s game through their satellite radios, handheld devices and online.”
“Carriage on SIRIUSXM is a major coup for every international sports fan,” said ANTONIO BRICENO, GM of beIN SPORT. “We will be offering thousands of hours of exclusive beIN SPORT events to SIRIUSXM listeners – which is nothing less than a major win for everyone involved.”