KYSR Becomes ALT 98.7
August 12, 2013 at 9:05 AM (PT)
CCM+E Alternative KYSR/LOS ANGELES has altered its name from 98-7 to ALT 98.7, L.A.'s Alternative.
Why the change? PD MIKE KAPLAN told ALL ACCESS, "We've simply evolved 98.7 into a name and look that more accurately reflects who we are."