PodcastOne To Use Abacast System For Targeted Ad Delivery
August 15, 2013 at 3:59 AM (PT)
PODCASTONE has partnered with ABACAST for ad insertion, campaign management, audience metrics and delivery services using the ABACAST Clarity Digital Radio System. The system will allow PODCAST ONE to insert customized commercials in specific markets, targeting local markets and individual devices.
PODCASTONE parent COURTSIDE ENTERTAINMENT GROUP Chairman/CEO NORM PATTIZ said, "This is another example of taking advantage of the latest technology to provide the services that advertisers expect. This is consistent with our promise to have the best targeted ad solution in an industry poised for rapid growth. ABACAST has demonstrated its ability to provide us with exactly what we need."
ABACAST CEO ROB GREEN added, "ABACAST is making a commitment to podcasting by extending its Clarity Digital Radio System to the podcasting market. We couldn’t be happier to be chosen by PODCASTONE, the premier destination for the most popular podcasts on the Internet."