RAB Reports Radio Advertising Was Flat In Q2 2013
August 16, 2013 at 6:53 AM (PT)
Radio's Second Quarter 2013 revenue registered "no change" from 2012, at $4.66 Billion, reports THE RAB. First-Half comps were similarly flat, at $8.44 Billion. Digital provided a bright note, up 16% for the Quarter and 13% for the Half. Network was down 4% for both periods.
"First-Half activity yielded a mixed-bag of results," stated RAB Pres./CEO ERICA FARBER. "While the Second Quarter was flat, activity was gaining as the months progressed, an encouraging sign for growth in the latter half of 2013. When we analyze results for the year thus far, we see a clear commitment to advertising and Radio on the part of the most successful companies within their respective categories. Not only does this affirm the impact of maintaining an advertising presence through all economic climates, it underscores the fact that these marketers know the intrinsic value that Radio -- both on-air and digital -- brings to their brands."
The Communications/Cellular category increased Spot spending by over a quarter versus Q2 '12, solidifying their hold on the top rank for the quarter and for the year thus far. An overview of Spot activity among the categories that contribute the most to Radio's bottom line indicates increased spending by advertisers at the mid-tier level:
Read the full report here.