Interep: Our Efforts Generated $41 Million New Dollars For Radio
July 19, 2006 at 12:49 PM (PT)
INTEREP announced today that its new business development efforts generated $41 million new dollars for radio in the 1st half of 2006. Of these dollars, over 80% were placed on INTEREP client radio stations -- representing a 17% increase over dollars placed in the 1st half 2005.
Commented INTEREP Pres. and COO GEORGE PINE, "The transactional radio business in 2006 has been challenging. Once again, our new business efforts will be a significant driving force behind revenue growth for our clients. For this reason, we continue to invest heavily in training our sales force in the skills necessary to effectively compete in a changing advertising environment."