iHeartradio Launches Digital Campaign To Support The Global Poverty Project
August 19, 2013 at 6:35 AM (PT)
THE GLOBAL POVERTY PROJECT has entered into a partnership with CLEAR CHANNEL MEDIA AND ENTERTAINMENT. The partnership will support the 2013 GLOBAL CITIZEN FESTIVAL and promote the Global Citizen Tickets Initiative, a program designed to incentivize social activism with concert tickets.
"Global Poverty Project's purpose of inciting action in local communities to generate positive global change is an important one to share with our listeners," said CCM+E Dir./Community Engagement JESSICA KING. "The Global Citizen Tickets Initiative is a fun way to introduce our listeners to the Global Poverty Project and reward them with some incredible music experiences for taking action."
"The GLOBAL CITIZEN FESTIVAL and Global Citizen Tickets campaign have shown that music can be a strong motivator to encourage citizen action in the movement to fight extreme poverty," said GLOBAL POVERTY PROJECT Founder/CEO HUGH EVANS. "This partnership with CLEAR CHANNEL helps our organization reach even more music lovers, showing them how they can combine their passion for music with meaningful action that can help end extreme poverty by 2030."