ITM Launches Country Rewards App
August 20, 2013 at 9:16 AM (PT)
Direct marketing and digital company IMPACT TARGET MARKETING (ITM) is set for a MONDAY, SEPTEMBER 23rd rollout of its COUNTRY REWARDS interactive mobile app, which is designed to reward listeners for using the radio.
Supported by MEDIA SCORE, the app engages survey friendly listeners with interactive experiences such as live audio stream, polls, FACEBOOK and TWITTER sharing and instant-win contesting. Feedback from participants is available for analysis.
ITM says 15 Country stations have signed up for Country Rewards in advance of Country Music Month in SEPTEMBER and the CMA Awards in NOVEMBER.
“This is not your standard radio streaming app,” said ITM CEO ERIC CORWIN. “It is designed to create additional listening occasions throughout the day and directly influence station tune-in and awareness no matter where the listeners are, what they're doing or what station they may have been previously been listening to. But even more, we're able to track their listening behavior and develop a data profile for each participant."
Find out more at ITM’s website here.