This Week's Merge: 'What Fans Hate About Brands In Social Media'
August 21, 2013 at 4:00 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "How we speak and operate socially is what defines us. Did you know sloppy spelling and grammar is most fans biggest turn off in the social space?
"One way to keep fans turned on is to respect that speed is not the essence of any social communication. Show a sign of intelligence and proof the messaging before posting. Does your station look refined in its spelling and grammar, or more like a 12 year-old girl texting?"
MERGE is dedicated to assisting radio in the digital and social space.