SoCal Radio Revenues Up 3.8% In June
August 26, 2013 at 3:25 PM (PT)
The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION report that JULY 2013 made it a banner month for radio revenue in SOUTHERN CALIFORNIA.
"According to MILLER KAPLAN, L.A. advertising revenue was up 3.8% over JULY 2012 with 8 of the top 10 advertiser categories growing over the same period," SCBA President THOM CALLAHAN said. "On a YTD basis, impressive category growth was recorded in Education up 41.5%, Transportation up 32.6%, Department Stores/Shopping Centers up 40.7% and Appliances/Electronics up 82.8%.
The Auto category was up 9.6% over last JULY with Beverages, Financial Services, Concerts, Grocers, Casinos, and Professional Services all showing double digit growth. "Beyond the impressive 3.8% overall growth, the real story to JULY’s successful report is new business. On a YTD basis, SOUTHERN CALIFORNIA Radio attracted an astounding 485 new clients who invested a record $30,550,000 through JULY 2013," CALLAHAN added. "Based on our member feedback, AUGUST will be bigger than JULY, which will set the stage for a dramatic and convincing 4th quarter from the world’s largest Radio revenue market."