'Is Radio Serious About The Internet?' Asks Mark Ramsey
August 27, 2013 at 4:12 AM (PT)
Radio analyst and MARK RAMSEY MEDIA Pres. MARK RAMSEY asks in his latest blog, "Is Radio Serious about the Internet?" and offers his answer, "I’m not so sure."
RAMSEY pens, "I’m not talking about streaming here. It’s already clear that radio is not necessarily serious about that, or we wouldn’t suffer endless debates about whether or not we should create a business model native to the Internet that leverages all the wonderful advantages of technology to offer up targeting and dimensionality and accountability to clients who desire it and consumers who appreciate it."