WMG Ups Sara Nemerov To SVP/Global Comsumer Products And Brand Licensing Head
September 3, 2013 at 10:51 AM (PT)
WARNER MUSIC GROUP (WMG) has promoted SARA NEMEROV to SVP/Head of Global Consumer Products & Brand Licensing. She will oversee the consumer products and brand licensing strategy for the company, as well as develop retail partnerships and new product lines in collaboration with WMG’s iconic labels and their artists.
In addition, NEMEROV has hired two additional Licensing Managers. ALANA SCHNEE, who previously held roles at BRAND SQUARED LICENSING and ESTÉE LAUDER CO., will work on ‘soft goods,' while KATIE REILLY, who joined from the NBA, will be helping build international licensing activities and work on ‘hard goods.’
"Brand licensing is a potent means of diversifying artist careers and creating consumer products with real differentiation in an often crowded marketplace," WMG COO/Corporate ROB WIESENTHAL said, "Its success lies in providing unique opportunities for fans to go beyond the music they love and forge a deeper connection with an artist’s lifestyle or point of view. A passionate champion for our acts, Sara is a leading expert in her field, who tirelessly delivers outstanding service with every project. She has the creativity, business acumen and network of contacts to provide new promotional and commercial possibilities for our artists at all stages of their development."
"WARNER MUSIC GROUP is home to many of music’s greatest brands and most promising new artists," NEMEROV said. "It is an honor to work with these extraordinary names, alongside our incredible label teams, as we identify the right partners and build our merchandising activities to new heights. I am delighted to be growing the team and taking on this broader role, as we seek to create authentic, must-own products."