Universal Music Launches uDiscover App For Spotify
September 10, 2013 at 2:05 PM (PT)
UNIVERSAL MUSIC has launched the uDISCOVER SPOTIFY application. uDISCOVER is a multi-faceted global curation and discovery initiative that enables users to explore all of the artists and music available on SPOTIFY.
uDISCOVER's app builds dynamic playlists based around SPOTIFY users’ favorite artists and listening history -- and draws from the deep collection of curated playlists that have been created by the uDISCOVER team. This combination allows the uDiscover app to utilize the best mix of algorithmic recommendations and expert knowledge to create the most engaging curated SPOTIFY playlists which can be saved for future use. Whether the listener chooses to actively select tracks or leave the app to work by itself, the playlists will be different every time.
"We’re constantly exploring new ways to encourage music discovery across our vast range of incredible artists and their catalogues," UNIVERSAL STRATEGIC MARKETING Head of Digital GEOFF SMITH said. "The uDISCOVER app is a fascinating way to learn more about artists and their connections with other artists at a track or album level in a visually striking environment. It enables users to create limitless dynamic playlists seeded by their own favorite artists, while each new recommended track acts as a step in a playlist journey delivering a unique and informative discovery experience."