AdLarge Launches New RADAR-Rated Network
September 11, 2013 at 11:18 AM (PT)
ADLARGE MEDIA has launched a new RADAR-rated network, the ADLARGE Return on Investment (ROI) Network. The new network includes mostly existing RADAR inventory across several music formats and targets a core 25-54 adult audience, split roughly equally between male and female listeners. The new network will be reported with a special tab later this month after RADAR 118 is released, and then in RADAR 119.
“We built the ROI Network specifically to help our advertisers get the most return on their advertising dollar investment,” said ADLARGE Co-Founder/Pres. CATHY CSUKAS. “We are proud of that accomplishment, and excited to offer our advertisers a wide-reaching, entertainment-driven network with strong top market coverage.”
“We welcome the ADLARGE ROI Network into the RADAR radio ratings service, which measures audiences to the commercials that stations run on behalf of networks,” said ARBITRON Dir./National Radio Services BRUCE SUPOVITZ. “As the network radio industry has made great strides to become more accountable to its advertisers, we think that more and more marketers will take a look at committing ad dollars to this unique and very attractive medium.”
“With our first entry into RADAR, we are providing the network radio buying community and their clients with what they are looking for … accountability and top market coverage in a non-controversial environment,” said ADLARGE Chief Revenue Officer/Radio Sales DON WACHSMITH.