NextMedia Signs a Multi-Year Contract For Arbitron Services In Three New Diary Markets
Renews Contract For PPM In Chicago And San Jose
September 16, 2013 at 9:54 AM (PT)
ARBITRON announced TODAY that NEXTMEDIA has signed a multi-year contract for ARBITRON’s Diary radio ratings services in three new markets: CANTON, OH; GREENVILLE-NEW BERN-JACKSONVILLE, NC; and MYRTLE BEACH, SC.
NEXTMEDIA also signed a multi-year renewal for ARBITRON's PORTABLE PEOPLE METER (PPM) radio ratings service in CHICAGO and SAN JOSE.
ARBITRON Pres./CEO SEAN CREAMER said, "ARBITRON’S PPM and diary ratings are the standard industry currency for the radio buy-sell process. NEXTMEDIA’s continued commitment to using our services, and the addition of three diary markets, is a testament to the value our data provides to radio broadcasters.
"Radio continues to be a vibrant medium that reaches consumers at a very local level," NEXTMEDIA Pres./CEO JIM DONAHOE said. "Subscribing to ARBITRON’s radio ratings services gives NEXTMEDIA the opportunity to demonstrate radio’s continued strength to our current and potential advertisers.