Frightened Rabbit Named Hard Rock Cafeâ€™s â€˜Artist Of The Month'
September 17, 2013 at 11:04 AM (PT)
HARD ROCK INTERNATIONAL has announced their second featured Artist of the Month -- FRIGHTENED RABBIT. As part of the HARD ROCK brand’s ongoing initiative, the Artist of the Month program provides artists with a medium to share their latest video releases. Throughout the month of SEPTEMBER, the band’s hit song “The Woodpile” – and other songs -- will be highlighted on HARD ROCK’s in-cafe video system.
"Music is meant to be shared,” said lead vocalist and guitarist of FRIGHTENED RABBIT, SCOTT HUTCHISON. “That’s why we started FRIGHTENED RABBIT. We are honored to have the opportunity to connect with new fans around the world inside HARD ROCK CAFES"
A collection of FRIGHTENED RABBIT’s videos will receive play more than 1,000 times a day on more than 20,000 screens in 138 cafe locations in 54 countries around the globe. In addition, HARD ROCK will also include FRIGHTENED RABBIT’s complete video collection in its regular video rotation moving forward.
“We’ve long been fans of FRIGHTENED RABBIT and are thrilled to be able to introduce them to our HARD ROCK family,” said JAMES BUELL, Director/Music and Marketing, HARD ROCK INTERNATIONAL. “Their music and ethos closely align with the values of HARD ROCK and our founders. Engaging them with our guests in this fashion is an exciting proposition.”
FRIGHTENED RABBIT’s brand new five-track EP, Late March, Death March, was just released on TUESDAY, SEPTEMBER 10th.