Katz Launches PROXi Digital
September 17, 2013 at 11:28 AM (PT)
KATZ MEDIA GROUP is expanding its digital footprint by announcing the launch of PROXi DIGITAL. The new interactive sales arm offers a full suite of online, mobile and audience targeting products. In addition to being the largest audio streaming ad sales rep company in AMERICA, PROXi DIGITAL provides access to video on all digital screens including Internet, mobile and connected TV - making PROXi a one-stop shop for multi-platform campaigns.
"PROXi DIGITAL is the sum of years of investment and continued innovation,” PROXi DIGITAL Pres. MORT GREENBERG said. “PROXi is the natural evolution of KATZ MEDIA, who has always provided advertisers and agencies with cutting-edge local advertising solutions. Our unique audio and video assets; seamless integration into agency stewardship systems; recent addition of client services and sales planning pods across the country; along with a new data control effort to improve reporting and optimization; makes PROXi Digital superior to any other interactive platform. PROXi expands the scope to become a one-stop digital shop for our clients.”
"What also differentiates PROXi DIGITAL is our long standing relationships with the owner groups of more than 4,000 radio and TV station sites nationwide,” KMG Pres./National Media Groups KEVIN DORSEY said. “PROXi DIGITAL consolidates the power of the company's relationships and digital assets to help brands and their agencies target the right audiences, consumer behaviors and context for each campaign.”
"For advertisers and their agencies, deploying PROXi’s product suite to reach target markets ensures instant, deeply engaged audiences consuming content across digital device-types, behaviors and contexts,” GREENBERG added. “Our products and services reach on-the-go consumers where they live, work and play on any device. From a national brand initiative or a market-by-market approach, PROXi DIGITAL offers both the targeting and scale needed to effectively reach consumers.”