WOR-A To Feature Michael Kassan Reports During AdWeek
September 18, 2013 at 6:38 AM (PT)
CCM+E Talk WOR-A/NEW YORK will feature media strategist MICHAEL KASSAN with reports from this year's Advertising Week events. KASSAN is the Founder/Chairman/CEO of MEDIALINK, a LOS ANGELES- and NEW YORK CITY-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology.
"MICHAEL KASSAN is one of the most highly respected names in the advertising and media worlds. His incredibly well-informed reporting will illuminate Advertising Week for WOR listeners, as well as those listening to WOR over iHEARTRADIO and WOR.COM, bringing unparalleled insight and depth to the most important issues facing the industry as it prepares to address the future and prepare for its next stage of growth," said CCM+E CEO JOHN HOGAN. "We are thrilled to have an expert of this caliber play such a critical role in our Advertising Week lineup."
"I'm extremely passionate about the media and advertising businesses -- and I'm excited to share my enthusiasm with listeners of NYC's leading Talk station," said KASSAN. "I couldn't be more delighted to extend the Advertising Week conversation to NEW YORK's listening audience and the millions more across AMERICA who will be able to join us via WOR 710 AM, iHEARTRADIO 's WOR station and WOR.COM."