Jacobs Media Celebrates Its 30th Anniversary
September 18, 2013 at 8:28 AM (PT)
At THE RADIO SHOW in ORLANDO, JACOBS MEDIA celebrates three decades in the media consulting business. Best known for the creation and popularization of the Classic Rock format, the company has expanded its footprint across the Rock radio format family, as well as provided research and consulting services to a wide array of media companies and brands in radio, television, and audio entertainment.
The creation of jacAPPS in 2008 has put JACOBS into a leadership role in the mobile application front. To date, jacAPPS has developed more than 800 apps, generating more than 19 million downloads. The majority of these applications have been commissioned by radio stations, personalities, and brands.
JACOBS MEDIA has also expanded its reach into audience research, building on the foundation of FRED JACOBS’ background and time spent at FRANK N. MAGID & ASSOCIATES. Today, the company designs and implements nationwide technology studies for both commercial and public radio, widely quoted and used by the media and industry trades, as well as in educational publications.
JACOBS MEDIA’s revealing ethnographic studies, designed and conducted with ARBITRON -- "The Bedroom Project" and "Goin’ Mobile" have changed the way the radio industry views the fast pace of consumer tastes and attitudes.
"We are truly blessed to have created something very special over the last 30 years," noted JACOBS MEDIA Pres. FRED JACOBS. "We have served hundreds of clients, and there are so many people to thank for believing in us and what we could bring to their brands. And of course, our families, who supported us all the way."
JACOBS MEDIA has also produced numerous conferences over the years. At the ARBITRON Client Conference in DECEMBER, the 17th JACOBS SUMMIT will bring together compelling speakers and panels, designed to help the radio industry better understand the challenges and opportunities that lie ahead.
And on OCTOBER 23rd-24th, JACOBS MEDIA is partnering to produce radio’s first conference devoted to the "connected car." It will take place in DETROIT, featuring a unique lineup of professionals from companies like FORD, PIONEER, TOYOTA, J.D. POWER, iHEART RADIO, PANDORA and many others.
"Our MIDWEST work ethic has served us well over the years," said jacAPPS Pres. PAUL JACOBS. "We’ve always had a lot on our plates, and our energy and vision have been a foundation for our initiatives. Thanks to our clients and our staff for their support."