Focus 360 To Deploy Jelli Ad Platform
September 18, 2013 at 9:18 AM (PT)
FOCUS 360 has entered into an agreement with JELLI that will enable FOCUS 360 to deploy the JELLI platform, the first cloud-based advertising platform for broadcast radio, to sell and serve advertising on behalf of radio station groups and show producers.
To deploy the JELLI platform, each FOCUS 360 affiliate integrates a JELLI server at their station. The RADIOSPOT platform reduces the workload of FOCUS 360 affiliates while simultaneously increasing compliance and control for FOCUS 360’s advertisers.
FOCUS360 CEO PHIL BROWN said, "JELLI’s technology is capable of generating new and incremental national ad dollars, and we are excited about offering it to our existing and future affiliate partners. In addition to streamlining our affiliate operations, JELLI’s platform transforms radio broadcasting into a real-time medium, providing our advertisers increased control, compliance, and campaign analytics on par with the latest digital platforms."
JELLI CEO MIKE DOUGHERTY said, "FOCUS 360 is an ideal partner for us as we seek to expand our penetration in terrestrial radio. Together we can help radio better compete for ad share by combining the proven reach of the medium, FOCUS 360’s great relationships with radio groups and show producers, and JELLI’s powerful ad serving platform and real-time campaign dashboard."