DASH To Highlight 'Connected Cars' In Detroit
September 24, 2013 at 10:52 AM (PT)
JACOBS MEDIA -- along with telematics expert VALERIE SHUMAN and RADIO INK -- will debut DASH, a conference dedicated to the relationship between audio infotainment and the automobile. DASH will take place on WEDNESDAY, OCTOBER 23rd-24th at the beautiful WESTIN at DETROIT METRO AIRPORT, just across from Gate 36 in the DELTA terminal.
"There are two big reasons 'the connected car' is so important to radio,' JACOBS noted. "1) The car remains the #1 listening location for broadcast radio, but the "center stack" is getting more crowded with options. 2) Automotive is at or near the top when it comes to radio revenue, but buying priorities are changing, threatening these dollars."
DASH covers everything from apps and embedded modems to audio infotainment options and the consumer experience. The RAB's ERICA FARBER will be moderating a panel of agency execs representing some of the biggest automakers; another panel will be comprised of car dealers who's discuss how their priorities are changing and how radio can play a continued and vital role in the marketing of their businesses. What's more, a group of celebrity DETROIT DJs, hosted by GREATER MEDIA's BUZZ KNIGHT, will test drive "connected cars" and share their experiences with attendees.
"[We want to] send a message to the automotive industry that radio is engaged and we care," JACOBS said. "The car is a critically important part of radio's future; it is essential that the industry is well represented at DASH. We are also optimistic that we can initiate one of the takeaways that came out of the Radio Show presentation: the formation of a multi-industry consortium that brings the radio and automotive industries together."
Register for DASH here: www.dashconference.com.