NYMRAD To Showcase NextRadio
September 25, 2013 at 3:58 AM (PT)
NEW YORK MARKET RADIO (NYMRAD) will present a special event to unveil NEXTRADIO, the industry initiative to make FM broadcast radio available on mobile phones. The event takes place during Advertising Week on THURSDAY, SEPTEMBER 26th at the TIMES CENTER, in NEW YORK CITY, from 5-7:30p.
"With FM radio chips and the NEXTRADIO tuner app, local radio stations can be broadcast over mobile devices without the costly data fees that come with streaming,” NYMRAD Exec. Dir. DEBORAH BEGAN said. “Radio has always been a free, mobile medium, and this technology ensures that broadcast Radio remains the leader in audio entertainment and information.”
The event begins with a one-hour panel of media, tech, and entertainment titans, who will explore the ground breaking arrangement between SPRINT and AMERICA’s broadcasters. NEW YORK TIMES Technology Columnist DAVID POGUE will moderate a panel that includes EMMIS Founder/CEO JEFF SMULYAN, SPRINT VP/Product DAVID OWENS, COLUMBIA RECORDS EVP/GM JOEL KLAIMAN and RCA RECORDS EVP/GM JOE RICCITELLI.
Immediately following the panel discussion, NYMRAD will host a special “meet and greet” reception with NEW YORK radio’s biggest stars. For more information, click here.