Entercom/Buffalo To End WBEN FM Simulcast
September 25, 2013 at 3:58 AM (PT)
ENTERCOM will split the simulcast of Talk WBEN-A-WLKK-F/BUFFALO, with the AM continuing with Talk and the FM flipping to a format to be announced, starting THURSDAY (9/26) at noon (ET).
OM TIM WENGER posted the news on the station's website, saying, "After determining through research that 95% of listening to WBEN is happening on the 930 AM signal, we're making the change to allow for a yet-to-be announced radio option on FM 107.7. While I'm certainly aware many people added the FM signal to their daily routine, the vast majority of you who enjoy WBEN continue to do so on the 930 AM signal." He noted the availability of the station's iPHONE app to hear the station in areas beyond the AM signal.
The FM signal is a rimshot to BUFFALO primarily covering the area southeast of BUFFALO proper.