Mark Kassof: Most Pay A Lot Of Attention To Radio
September 26, 2013 at 8:18 AM (PT)
More research has been released from MARK KASSOF & CO., with today's data revealing that 76% of 18-64 radio listeners agree with the statement, "When you listen to radio, you pay a lot of attention to it." Only 22% disagree,
while 2% don’t know.
KASSOF finds that listeners’ attention when listening extends across demo groups. 18-24 men agree least that they "pay a lot of attention," but still overwhelmingly agree -- 69% do (26% strongly), while only 9% disagree strongly.
More details can be found at kassof.com.
Said KASSOF, "One of the great things about radio is that it's something listeners can do while they're doing something else. But that doesn’t mean it’s only in the background -- the vast majority are most definitely paying attention!"