Entercom Splits WBEN Simulcast And Debuts Alternative Buffalo 107.7 FM
September 26, 2013 at 9:54 AM (PT)
As first reported YESTERDAY (NET NEWS 9/25), ENTERCOM split the simulcast of Talk WBEN-A-WLKK-F/BUFFALO and launched "ALTERNATIVE BUFFALO 107.7 FM" on WLKK at noon (ET) TODAY.
“Our station will reflect the best part of today’s BUFFALO. From a revitalized downtown and a growing economy, to a strong sense of environmental protection, to a renewed sense of optimism and community, 107.7 is the New Alternative for a New BUFFALO,” said GREG RIED, VP/GM of ENTERCOM BUFFALO.
“We are building Alternative BUFFALO 107.7 to compete and win. On Day 1 we will stand alone as the exclusive alternative station in BUFFALO. With our unique sound, Alternative BUFFALO 107.7 will target an audience in the heaviest acquisition years of their lives. ALTERNATIVE BUFFALO 107.7 will deliver modern consumers who need to buy and buy right now.
Sister Alternative KNRK/PORTLAND, OR PD MARK HAMILTON who helped with the launch commented, “We conducted extensive local research in BUFFALO and listeners were clear … they wanted an alternative, and they wanted modern Alternative music.”
Check out BUFFALO's new Alternative station at alternativebuffalo.com.
ENTERCOM also announced it has launched a national search for a PD for 107.7.