SiriusXM Inks Extensions With Learfield Sports, IMG College
September 27, 2013 at 4:09 AM (PT)
SIRIUSXM RADIO has inked extensions of its deals with college sports rights holders LEARFIELD SPORTS and IMG COLLEGE through 2016. The deals extend previous contracts that began in 2011 and include live games and related programming from up to 11 collegiate conferences.
“SIRIUSXM is yet another avenue we can deliver quality live game action to passionate college sports fans across the country,” said LEARFIELD SVP/Chief Content Officer JOE FERREIRA. “With over 25 million satellite radio subscribers, we can broaden the listening reach for our partner schools and extend their brand on a national platform.”
“Our philosophy is to deliver to the 190 million college sports fans across the U.S. the excitement of college sports in the formats and media they most desire,” said IMG COLLEGE SVP/Operations JOE POTTER. “This relationship provides SIRIUSXM access to all 35,000 hours of IMG COLLEGE sports programming from our partner schools coast to coast, and serves as another valuable distribution platform for our loyal listeners to connect with their favorite school teams.”
“College sports has always been one of the cornerstones of our sports programming schedule and by working with IMG COLLEGE and LEARFIELD SPORTS and their extensive portfolios of colleges and universities, we have been able to deliver our listeners the most comprehensive coverage of the college game in all of sports media,” said SIRIUSXM SVP/Sports Programming STEVE COHEN. “This new agreement ensures that, for years to come, our subscribers will continue to have the ability to connect with their favorite teams – with access to live play-by-play, coaches’ shows and more – wherever they are across the country.”