Triton Digital Partners With Lotame To Streamline Audience Targeting
October 1, 2013 at 8:36 AM (PT)
TRITON DIGITAL has partnered with LOTAME to integrate its unifying data management platform (DMP) into a2x, a programmatic exchange for streaming audio advertisements. The partnership will enable a2x publishers, including ENTERCOM, CBS, UNIVISION and others, to integrate first- and third-party data from multiple sources in one place.
"LOTAME’s platform will add even more value to a2x’s inventory, as users can now integrate first- and third-party data from multiple sources in a single, easy to use interface," said TRITON DIGITAL Pres./Market Development JOHN ROSSO. "This new functionality will enable better audience segmentation, delivering increased value to advertisers and publishers alike."