Apple Tops Coke As #1 Brand
October 1, 2013 at 11:10 AM (PT)
APPLE has unseated COCA-COLA as the world’s No. 1 brand, according to a study of the Top 100 brands by INTERBRAND CORP, reports BLOOMBERG. APPLE INC.’s brand value jumped 28% to $98.3 billion and GOOGLE INC. (GOOG)’s rose in second place at $93.3 billion. The COCA-COLA CO. name slipped from the top spot after 13 years to third place at $79.2 billion.
“Every so often, a company changes our lives -- not just with its products, but with its ethos,” INTERBRAND CEO JEZ FRAMPTON said. Current APPLE CEO “TIM COOK has assembled a solid leadership team and has kept STEVE JOBS’ vision intact -- a vision that has allowed APPLE to deliver on its promise of innovation time and time again."