Way-FM Refocuses On Ministry
October 2, 2013 at 9:25 AM (PT)
TYNDALE HOUSE PUBLISHERS and WAY MEDIA Contemporary Christian WAY-FM NETWORK announce their partnership in a new promotion, the WORLD'S BIGGEST SMALL GROUP. Over the next eight weeks, over one million listeners of WAY-FM stations will have the opportunity to go through THE WAYFINDING BIBLE with WALLY, the rest of the WAY-FM DJs, and recording artists CASTING CROWNS, BUILDING 429, TENTH AVENUE NORTH and STEVEN CURTIS CHAPMAN.
"With just a few signs to guide us, we navigate through complex places like cities and airports every day. What if navigating through the big picture of GOD's Word were as easy as following a few signs? That's what THE WAYFINDING BIBLE is all about," explains TYNDALE Brand Mgr./BRIAN GEE. "We are thrilled to be working with WAY-FM to help people see how easy and rewarding reading the BIBLE can be."
THE WAYFINDING BIBLE features three easy-to-follow routes through Scripture. Readers simply pick a route and follow the signs at the top of the page for a flyover view of the BIBLE in 54 readings, a direct trek in 200 readings, or a scenic journey in 400 readings. The World's Largest Small Group will experience the flyover route.
"The idea behind this is for all of us to go deeper in our faith by spending time in GOD's Word. I am excited about this because I have not read through the Bible," said THE WALLY SHOW Host/WALLY. "I really anticipate this changing the way I live out my faith on a daily basis."
"At WAY-FM, our mission is to influence this generation to love and follow JESUS, and this joint promotion is something that we are very excited about," added WAY-FM VP/Content FARON DICE. "We know the statistics about how this generation is not reading the BIBLE, and we wanted to do something about it."
Listeners can sign up for a daily e-mail; download the free WAYFINDING BIBLE FLYOVER ROUTE EBOOK on their smartphones, e-readers, or computers; join WAY-FM's FACEBOOK group; or purchase THE WAYFINDING BIBLE at a local Christian bookstore.
There will also be prizes for joining the WORLD'S LARGEST SMALL GROUP, from free WAYFINDING BIBLES to a grand-prize trip to the HOLY LAND.
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