Arbitron Promotes Linda Dupree EVP Of PPM
July 24, 2006 at 1:47 PM (PT)
ARBITRON appoints LINDA DUPREE as EVP, PORTABLE PEOPLE METER (PPM), New Product Development. DUPREE was previously SVP. In her new role, she will lead development of PPM services beyond PROJECT APOLLO that would encompass television, print, and emerging media.
ARBITRON President/CEO STEVE MORRIS said, "LINDA and her team have done a spectacular job in bringing PROJECT APOLLO from a gleam in our eye to a large-scale pilot backed by some of the biggest advertisers in the world. Her recent presentations at ESOMAR in SHANGHAI and the ARF in NEW YORK, made jointly with our clients, have displayed tangible evidence that PROJECT APOLLO has the power to reveal the significant consumer targeting capabilities of new and traditional media."