AdLarge Media ROI Network Debuts Well As Firm Finds Bigger Digs
October 7, 2013 at 10:59 AM (PT)
ADLARGE’s ROI Network has debuted in the external special tab of NIELSEN AUDIO’s RADAR® 118 at #2 (Mon-Sun, 5am-12am, A25-54 and A18-49). With a 2.4 audience rating in the core ad-buying demos of Adults 18-49 and 25-54, the ADLARGE ROI Network is comprised primarily of inventory from existing RADAR networks.
The ADLARGE ROI Network is heavily concentrated in major markets and has broad U.S. reach. It delivers an equal balance of male and female listeners on an extensive array of music-formatted radio stations.
“Our inventory is exiting other top ranking RADAR networks and is available only through ADLARGE MEDIA for 2014," AdLarge Media Co-Founder/Pres. CATHY CSUKAS said
The company is also relocating its NEW YORK CITY headquarters to the entire 7th floor at 52 Vanderbilt Ave, which doubles ADLARGE’s office space to nearly 10,000 square feet. The move to larger headquarters comes on the heels of several big announcements from ADLARGE MEDIA, including its entrée into RADAR® with the ADLARGE ROI Network, two new account manager hires, the launch of its new website, and its sponsorship of the NAB/RAB Radio Show in ORLANDO earlier this month.
"As we grew our business and our staff, we needed more space,” ADLARGE Co-Founder/Pres. CATHY CSUKAS. “The larger headquarters will accommodate our future growth, as we continue to expand.”
“The wave of new media, technology, and entertainment companies into 52 Vanderbilt also was a consideration when we decided on the space,” Co-Founder/CEO GARY SCHONFELD said. “It fits with our leadership role in customized national advertising sales representation that crosses audio, digital and mobile platforms.”