This Week's Merge: Nielsen's Twitter TV Ratings And What They Mean For Radio
October 9, 2013 at 4:38 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "NIELSEN's TWITTER ratings are quite sophisticated and being rolled out at the same time TWITTER unveils its IPO filing, legitimizing TWITTER’s 215 million monthly active users to the business world.
"And while TWITTER ratings don't directly apply to radio right now, the takeaway here is that metrics are evolving. But TWITTER is not a magic wand. It doesn't magically make ratings appear."
Here's why in this week's MERGE.