Spanish Broadcasting System Names Bill Shadorf VP/Corporate Sales, West Coast
October 10, 2013 at 4:32 AM (PT)
Veteran executive BILL SHADORF is now in charge of all sales and operations as the WEST COAST Market Manager at the SPANISH BROADCASTING SYSTEM. SHADORF is also responsible for growing and overseeing the revenue in all of the company's divisions for the WEST COAST market.
"I am thrilled to take on the role of VP/Corporate Sales-WEST COADST Market Manager," SHADORF said in a statement. "SBS has grown its competitive position while continuing to serve and advocate for the important U.S. Hispanic community. I'm excited to lead a company with such tremendous growth potential and look forward to continuing to work with such an exceptional leadership team."
Based in LOS ANGELES, he will report directly to ALBERT RODRIGUEZ, COO of SBS.
"BILL is a strong leader with a wealth of knowledge, and his leadership will be pivotal to SPANISH BROADCASTING SYSTEM, INC. (SBS) continued growth," said RODRIGUEZ, COO of SBS. "His passion, commitment to excellence and unparalleled industry experience makes him a key member of our company senior management team in our WEST COAST division."
SHADORF has been a Corporate Sales VP for UNIVISION RADIO. Earlier in his career, SHADORF was GSM at CLEAR CHANNEL Top 40/Rhythmic KYLD/SAN FRANCISCO, when it was a Spanish format.