Study: One In Five Sports Fans Tunes To Streaming Radio For Live Events
October 10, 2013 at 5:34 AM (PT)
The findings from the 2013 GLOBAL SPORTS MEDIA CONSUMPTION REPORT, prepared by KANTAR MEDIA, indicate that 17% listen to streaming radio of pre-game coverage.
Listening to radio online is already the wave of the future in many ways. That technology is making a big impact on the sports world. A study shows one in five fans are listening to streaming radio from live professional sporting events via their smartphones. The survey shows that number is just four points behind those who watch streaming video.
But Americans still rely on terrestial radio, especially when traveling. The report says
the "only media that is consumed more out than in-home is radio." 50% of respondents listen to traditional radio while on the move.
Overall, 44% of fans listen to games or sports talk on AM/FM. That figure is down from last year's 50%.
Also of note, the survey shows diehard fans who listen to Web radio content spent more than two hours each week tuned to sports-related content, compared to 1.6 hours for those who turned in to traditional radio.