ListenerThink: Rock P1s Into 'Male Bonding'
October 10, 2013 at 10:19 AM (PT)
MARK KASSOF's ListenerThink P1 analysis has found that Classic Rock P1s are considerably different from their Classic Rock brethren. Radio is a social experience for the Rockers -- more so than for the Classic Rockers, and somewhat more than for listeners overall:
Add To The Fun With Others Total Rock P1s
Very Important 29% 36%
Somewhat Important 38% 36%
Slightly Important 17% 13%
Not At All Important 14% 12%
Don’t know 2% 3%
The Rockers’ connection to their friends is stronger than their community connection, which is lower than average:
Feel Part Of The Community Total Rock P1s
Very Important 17% 7%
Somewhat Important 30% 24%
Slightly Important 24% 35%
Not At All Important 27% 34%
Don’t know 2% 0%
While Rock P1s are very much like Classic Rock P1s when it comes to their community connection, the Rockers don't score information-related motivations less than average.
Bottom line: While they certainly share some music in common with their Classic counterparts, Rock P1s are more connected -- to their buddies, and to what’s "happening."