SupeRadio Launches Latino Network, Names Jesse Rios EVP/GM
October 10, 2013 at 11:10 AM (PT)
SUPERADIO is launching SUPERADIO LATINO NETWORK, with Hispanic Radio innovator JESSE RIOS being appointed EVP/GM. RIOS is a two-time MARCONI AWARD winner who has also won five PD of the Year Awards.
Numerous new products and services will be announced shortly, including Parody Services, Spot Production Services, Voicetracking Services, and Music Libraries; and syndicated shows such as “Las 20 con Kolo (Weekend Programming),” “Hablando Inmigracion con el abogadp JA Garcia” (an immigration daily show), and others. SupeRadio Latino also will launch three 24/7 Radio networks including “Tekila Radio” (Regional Mexican Network targeting Hispanic Men 18-34), “Max Radio” (Latin Pop/Hurban Network targeting Hispanic Adults 18-34), and “Pescador Radio” (Spanish Christian Hits Network targeting Hispanic Adults 25-49).
"In keeping with our legacy of inclusiveness and in response to the marketplace, we are thrilled to be able to offer a more diverse product lineup," ACCESS.1 COMMUNICATIONS CEO CHESLEY MADDOX-DORSEY said.
"ACCESS.1 COMMUNICATIONS has always been a forerunner in the ethnic programming arena and is a premier content provider," added SUPERADIO NETWORK COO JACK BRYANT. "We are pleased to expand our offerings to embrace this market. The U.S. Hispanic population has skyrocketed and is now 53 million strong and what’s more, Hispanics are growing more than 4 times faster than the general market. During the past decade, Hispanics accounted for 56% of the all U.S. population growth and this intensive growth trend is continuing unabated. It simply makes sense to provide content that serves this population group. JESSE RIOS is the real deal, and he understands the Hispanic market with a kind of intuition and intelligence that I’ve seen in few people. We are absolutely delighted about these new exciting developments!”
"I am proud and honored to accept this position," RIOS said. "SUPERADIO, has a sterling reputation for being honest and sincere, which is really important to me on a personal and professional level. They are known far and wide as being a great company, and can always be depended upon to deliver a quality product. SUPERADIO really cares about their audiences, and their broadcasting philosophy to be the best will catapult SUPERADIO LATINO NETWORKS to becoming one of the top networks in Spanish radio today. I look forward to being a member of this cutting-edge team.”