CBS Radio Launches Audio Adcenter For Online Ads
October 11, 2013 at 11:17 AM (PT)
CBS RADIO has launched AUDIO ADCENTER to help advertisers purchase online audio advertising on some of the nation’s most listened-to radio stations. Developed by CBS LOCAL DIGITAL MEDIA, the self-serve platform enables small businesses to promote and target their products and services to CBS RADIO’s stable of online and mobile radio listeners with customized messaging and creative copy.
AUDIO ADCENTER makes buying and crafting streaming audio ads effortless for local businesses who can choose to reach listeners of one or more of CBS RADIO’s 125 online streams from stations cross the country, including all of the Top 10. Formats include Mews, Sports, Talk and music of interest to a broad range of demographics and lifestyles. By following the on-screen prompts, advertisers can create a campaign that meets the diverse objectives and needs of their company; 30-second advertisements can be purchased to run during specific times of day with a frequency set by the client.
“Our online and mobile audiences are particularly engaged and active listeners, making it a perfect environment for an advertiser,” CBS LOCAL MEDIA COO ANTON GUITANO said. “We’re excited to offer this proven marketing opportunity to small business owners, and establish an additional resource for CBS RADIO to monetize its exclusive content.”
"Streaming audio is a very effective form of advertising and does not have to be limited to the companies with the biggest budgets," CBS LOCAL MEDIA Pres. EZRA KUCHARZ added. "With AUDIO ADCENTER, business owners can align themselves with the most trusted radio brands with millions of listeners between them to choose from."
Visit www.AudioAdCenter.com to find out more information about the service, or to create a personalized, step-by-step online radio ad campaign.