WestwoodOne Hires NJ Firm As They Plan For Cumulus Take Over, Rebranding
October 11, 2013 at 12:52 PM (PT)
MWW is guiding WESTWOODONE -- formerly known as DIAL GLOBAL -- as CUMULUS is close to completing the acquistion of the radio syndication company, PRWEEK reports.
EAST RUTHERFORD, NJ-based MWW was hired to help WESTWOODONE with the transition, including positioning the company, handling media relations, and coordinating with the CUMULUS publicity department.
Earlier this week (NET NEWS 10/9), a group filed a petition blocking the deal.
With the acquistion, CUMULUS would control the radio rights to several key events, including the OLYMPIC GAMES, GRAMMY AWARDS, NFL and NCAA games.