L.A. Radio Revenues Up 7.2% In September
October 15, 2013 at 10:00 AM (PT)
SEPTEMBER was a great month for radio revenues in LOS ANGELES, as The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION and MILLER KAPLAN ARASE report that total market revenue surge of 7.2% last month..
"SEPTEMBER produced impressive growth for the L.A. Radio market,” SCBA Pres. Thom Callahan SAID. “This critical swing month showcased some great revenue performances from our member stations, which maximized both local and national spot and blew the doors off digital revenue.”
“On a Year-to-Date basis, MILLER KAPLAN ARASE is reporting total revenue growth at 3.4% through SEPTEMBER," he continued. " However, our trend line during 3rd quarter 2013 reveals a 5.2% growth rate YTD for the same period. Simply put, Q3 was powerful and we see the same trend developing for Q4.”
“While projected revenue from the AFFORDABLE CARE ACT has not met our initial expectations at this time,” we are very encouraged by activity in the Insurance category overall as well as our FOURTHth-quarter activity in significant new business development, solid automotive spending, impressive sports billing from the LAKERS and CLIPPERS, big L.A. DODGERS playoff revenue, and the ‘raw power of SOUTHERN CALIFORNIA radio in Q4.’”